September 23, 2003
Fliptronics ©
9
Strategic and Tactical
Unknowns
More than 2 years
Less than 2 years*
Need knowledge we don’t
have
Obvious
Evolutionary (large) / Revolutionary
Incremental / Evolutionary
(small)
New Markets
Have to do
Strategic
Tactical
*2
years is given as an example of the Strategic Horizon. It depends on your product
development cycle