September 23, 2003
Fliptronics ©
5
Engineered
Strategic MarketingSM
Higher NRE
Low NRE
Higher Risk
Low Risk
Can displace existing Cash
Cow products
Can draw on interim Strategic
research
Leverage existing IP
Small steps
Retain Leadership
Ongoing Process
New Markets
Mid-Life Kickers
New Technology
Tactical Time Frame
Evolutionary/Strategic
Incremental