September 23, 2003
Fliptronics ©
2
Engineered
Strategic MarketingSM
•Targeting
products that
–Use
leading edge technology
•Complex
trade offs
•Forecasting
technology trends
–Are
feature rich
•Complex
trade offs
•Value
Proposition
–Have
complex inter-disciplinary interaction
•HW,
SW, Apps, Support, Training, Evangelizing